3 Quick Home Care & Care Home Digital Marketing Tips

Knowing how to market your home care or care home business is not only worthwhile, it’s essential. Marketing should be an integral part of your business strategy, not an optional extra. Sporadic efforts can result in missed opportunities and lost business. However, with the plethora of information available, it can be daunting to know where to start. Don’t worry, we’ve got you covered! Here are three practical digital marketing tips to get you started:

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1. Leverage Pay-Per-Click (PPC) Marketing through Google & Microsoft Ads

PPC marketing has become a highly effective online advertising channel. Essentially, it involves bidding on keywords in an auction to appear at the top of search engine results pages. PPC is powerful because the person searching has high purchasing intent; they are actively looking for the services you provide.

In addition to Google Ads, consider using Microsoft Advertising. The average cost per click is often cheaper on Microsoft, allowing you to bid on more competitive keywords and have your ads appear on the first page for less money. Importantly, Microsoft’s primary demographic is users aged between 45 and 64, likely the age range of your potential customers searching for home care or care home services for their loved ones.

To find out more about how you can use PPC to grow your care business, check out our PPC services.

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2. Use Email Marketing

Email marketing can help you attract new customers and strengthen relationships with your existing clients. By segmenting your audience into lists, you can send tailored messages that resonate with them and provide value. With the increased use of mobile phones, people are constantly checking their emails. You can easily embed phone numbers, links to your website and social media, and call-to-action buttons to enable potential customers to enquire or follow up with just one click.

Additionally, including news from the care sector, updates from your company, or informative articles like “The Top 5 Things to Consider When Searching for Care for Your Loved One” can add value and build trust and credibility with your audience.

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3. Accumulate Testimonials and Reviews

Testimonials from your clients are crucial for building your business. They not only add legitimacy but also build trust, a key component of care marketing. Good testimonials should highlight specific benefits, such as the quality of care, the professionalism and compassion of your staff, and the positive impact on clients' lives. They reassure potential clients that previous customers were satisfied with your services. Testimonials and reviews paint an authentic picture of your business, enhance your brand’s authority, and create a positive first impression.

Make sure to feature testimonials prominently on your website, ideally on your homepage, to maximise their impact.

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Start Your Digital Marketing Journey

You don’t have to implement all these strategies at once. Take the time to research, see what works best for your business, and gradually incorporate the tools that you find most beneficial. Everyone is at a different stage of their digital journey, but the key is to start somewhere and embrace it fully. Failing to do so could result in falling behind your competitors and losing business.

If you would like more information on how to utilise Digital Marketing within your care business, download our eBook, Fundamentals of Care Marketing or call or email our team today!

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