Customised landing pages for your industry

The typical care website is focused on showing your business’ best side – that you’re caring, committed to high standards, staffed by a dedicated team and catering to a diverse range of people. This image is essential.

But a website needs to find the right balance between presenting this wholesome image and serving as a sales and marketing tool. It must generate leads, and that’s where targeted campaign landing pages come in.

If you don’t have a website yet, a landing page is also a relatively quick solution to get your web presence started beyond social networks and listing sites. We provide digital marketing for many care sector startups looking for a way to begin gathering leads before investing in a full website.

Why are landing pages important?

A good landing page makes a real difference, not least because of the impact it has on your Google Ads quality score. Your quality score determines how effective your ads will be, and can even affect your cost per click. While there are a few factors that influence your score, the quality and relevance of your landing page is the one that’s most commonly neglected.

Create a personal connection

Virtually extend office hours to 24/7

Increase ROI on your marketing

The 10 Landing Page Commandments

Download our free Ebook on how to make your landing page a lead magnet.

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Boosting Care Leads with Live Chat

Download our free Ebook on how to generate leads 24/7.

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How optimised landing pages drive conversions

It’s not just Google Ads, landing pages also play an essential role in social media ads, organic search, and more. A landing page can be tightly targeted to address the exact concern that someone has searched for, with content streamlined to offer the quickest possible route to a conversion.

While your homepage might include large images and lots of navigational options, a landing page should present a direct user journey. Many will remove the main menu and strip excess content down to an minimum, helping the page to load faster and reducing your bounce rate.

The 10 Landing Page Commandments

Download our free Ebook on how to make your landing page a lead magnet.

Download here

Fully managed marketing campaigns for the care industry

We carefully consider your landing pages and continually optimise them to make sure they’re giving you the best possible conversion rate. If something’s not working, we change it. If more information is needed, we add it. After all, our goal is for you to have the most successful campaign possible.

Plus, we’re fully transparent at every stage. With our easy-to-use analytics platform, you can monitor the results yourself and keep track of exactly where you’re spending your budget.

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Track and monitor the results yourself

Tracking where your money is being spent, and how well it is being spent has never been easier. Our unique, user-friendly platform enables you to view your campaigns in detail and listen back to calls generated, 24 hours a day.

All your campaigns in one place
Track your leads
Listen back to generated calls
See exactly where you’re spending
Produce detailed reports
Easily monitor your campaigns’ progress

"We dropped down to 13 beds, and within a matter of 3 months we got the beds back up to 26 beds. To achieve that if you ask anybody in the care sector, it's unachievable."

Downhall Residential Home

"Using Prosperwell’s recruitment marketing strategy, we recruited 44 new care staff, in the first 3 months, with a retention rate after 6 months of 87%."

Bay Care Group

"We have seen a revenue increase of 350%, per week. Prosperwell always offer practical suggestions, presented in a friendly manner that are relatively easy to implement so get on the phone, organise a meeting, have a chat and see what they can do for you."

Bluebird Care

"We have been working with Prosperwell for over 5 and a half years and we have had a fantastic experience & amazing results from our campaigns. We have achieved a 352% increase in 60 days, and a 512% increase overall."

Ramsay Health Care

"There are many digital companies who think they understand the care industry market , but to understand clients and Caregiver profiles, Prosperwell completely understands this. I regret not making the decision sooner."

Home Instead

"Prosperwell not only offer a market leading client acquisition strategy with an ‘Always On’ lead generation campaign, they have further supported our growth by running our localised digital recruitment strategy."

Berkley Care Group

Success stories

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It's good to talk - book a discovery call today to discuss your challenges and goals.

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