How to Maximise Your Profile on carehome.co.uk: Tips from Our October Lunch and Learn

At Prosperwell, we’re committed to helping care providers grow their businesses by offering practical advice and insights that make a real difference. In our October Care Sector Lunch and Learn session, we welcomed Simon Potter, Sales Director of carehome.co.uk, to share his expertise on how care providers can improve their online presence and attract more enquiries. Whether you're a care home or home care provider, having a strong, engaging profile is essential in today’s competitive landscape. Here are some valuable takeaways from the session.

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Keeping Your Profile Accurate and Up to Date

For many families, searching for a care home is often a last-minute, stressful process. In fact, Simon shared that nearly 60% of carehome.co.uk users are looking for care urgently or within a month. This means that accurate, up-to-date profile information is absolutely key. Families need to know details like availability, services, fees, and funding options straight away.

To help with this, carehome.co.uk offers a Profile Completeness Calculator on the client dashboard. By regularly checking your profile and ensuring all the information is complete, you’ll be giving families the information they need to make a quicker decision – and helping them choose your care home over others.

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Reviews: Why They Matter and How to Get More

Reviews are one of the most powerful trust-building tools you have. But there is an important distinction: it’s not about having a perfect review score. Instead, the quantity and recency of reviews have a bigger impact on enquiries. Families tend to trust care providers with a steady flow of good recent reviews rather than those with a flawless score but few reviews.

The takeaway? Make it easy for families and residents to leave reviews, and ensure you’re consistently generating feedback. Whether through physical review cards or digital review requests, getting into the habit of regularly collecting reviews can have a lasting effect on your business.

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Engage with Reviews to Build Trust

It’s not just about collecting reviews—it’s how you respond to them. Engaging with both positive and constructive feedback shows that you’re listening and that you value the experiences of your residents and their families. This builds a relationship of trust and transparency, which is key when people are making important decisions about care.

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The Care Helpline

One feature that’s often overlooked on carehome.co.uk is the Care Helpline, a free concierge service that supports families by phone and sends enquiries directly to care providers. The helpline currently generates around 1,500 enquiries a month and is a fantastic tool for increasing your visibility. But, in order for it to work effectively for you, Simon emphasised the need for your profile to be up to date and full of detailed information. This ensures that when families call, the carehome.co.uk team can provide the right information and direct them to your service quickly.

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The Power of Consistency

A big theme that came out of Simon’s talk was the importance of consistency. Whether it’s keeping your profile up to date, generating regular reviews, or responding to feedback, doing these small but crucial tasks regularly can help you stand out. In an industry where trust is everything, these actions reassure families that you are the right choice.

Looking Forward: November’s Lunch and Learn

The insights Simon shared during our October session are just the start. As care providers, there’s always something new to learn, and staying informed is key to thriving in this sector. That’s why we’re excited to invite you to our next Care Sector Lunch and Learn on Wednesday, 6th November from 12:30 to 1:30 PM.

This session will dive into more actionable strategies for building a successful care business, we'll be inviting Helen Warrilow to share the secret ingredients to maximising the use of Awards to build credibility for your care business and we'll be serving up more time to dig into some of your questions and challenges.

If you’re looking to grow your care business and stay ahead of the competition, don’t miss out—register for the Lunch & Learn today!

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FAQs

1. How often should I update my carehome.co.uk profile?
It’s best to check and update your profile at least once a month. This ensures that any changes in availability, services, or fees are accurately reflected.

2. How can I get more reviews on carehome.co.uk?
Use the Review Cards provided by carehome.co.uk, which can be handed out to families or displayed in communal areas. You can also use the Invite to Review Service to request reviews online, making it easier for families to leave feedback.

3. What’s more important—review quality or quantity?
While having a high rating is good, quantity is more important. Families tend to trust care homes with a steady stream of reviews rather than those with a perfect score but fewer reviews.

4. What is the Care Helpline, and how does it work?
The Care Helpline is a free service on carehome.co.uk that provides support to families over the phone. It generates around 1,500 enquiries a month and helps care homes reach more potential clients.

5. How should I respond to reviews?
Always engage with reviews, whether they’re positive or constructive. Responding shows you value feedback and helps build trust with potential clients.

By making a few simple changes to your profile and review process, you can boost your enquiries and stand out in a competitive market. For more advice on how to grow your care business, join us at our next Care Sector Lunch and Learn!

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