Bay Care Group
Meet the client
The Bay Care Group are a CQC rated ‘Outstanding’ business, operating in Torbay and Devon who pride themselves on caring compassionately for their clients in their own homes.
They specialise in: care of older people, support for young adults, complex care services, companionship and end of life care.
Additionally, they have received a gold standard accreditation with Fair Train, demonstrating their commitment to their workforce.
The Challenge
The Bay Care Group expressed to us that they urgently needed to recruit over 40 domiciliary care staff over the duration of the campaign period as they had taken on quite a number of new clients which needed servicing imminently.
Prosperwell's
Approach
- Suggesting improvements on the specific recruitment page and user journey.
- Ensuring landing pages were set up with all necessary calls to action, lead triggers and easy navigation.
- Targeted recruitment campaigns using Google, Bing and Facebook.
- Account manager working closely with client’s web developer to ensure a seamless set up and meet the urgent go-live deadline.
- Implementation of a tailored remarketing strategy to capture traffic from all platforms.
- Daily monitoring, management and refinement of the campaigns.
- Monthly campaign meetings and feedback reports.
- Getting to know the business and keeping a keen interest so we could constantly feedback suggestions to improve the quality of the candidate application.
- Addition of 24 hour live chat to ensure lead capture at all hours of the day.
- Access to the Smooth Analytics suite to monitor calls and stats over all campaigns and platforms.
- Regular check in calls with the recruitment manager.
- Monthly stats reports and KPI checks.
The results
"Over 30 new recruits in the first 60 days alone. 215 leads in total."
"Using Prosperwell’s strategy, we recruited 39 new care staff in the first 60 days."
Katrina Green, Director & Registered Manager
