Bluebird Care
Meet the client
Bluebird Care is one of the largest providers of home care and live-in care services in the UK. In less than eight years they have grown from one business to 200, delivering 20,000 customer visits every day. We spoke with our client, Paul Barry, who is the director of five franchises in the Bluebird Care network. Bluebird Care Reigate, Sutton, Epsom, Haywards Heath & Chichester.
The Challenge
In the care-at-home industry, there is always the problem of the ‘chicken and the egg’. Not enough customers or not enough carers. Our job was to find a balance between the two, ensuring enquiries were coming through for both care and recruitment.
Prosperwell's
Approach
- Developing a combination of Google and Microsoft campaigns.
- Retargeting potential customers who have previously visited the website for information.
- Setting up 24 hour live chat service to allow users to contact the business outside of work hours.
- Using our Smooth Analytics suite to provide full transparency into campaign performance.
- Holding regular campaign management meetings to discuss data analysis, ROI and improvement suggestions.
The results
350% revenue increase per week.
"Over the last two years, we have seen more uptake in the amount of enquiries coming through from Google and Bing for both customers and carers. This also drives traffic to the website which increases enquiries via live chat, and remarketing helps us to get back in front of potential customers giving us full visibility. We have seen a revenue increase of 350%, per week. Prosperwell always offer practical suggestions, presented in a friendly manner that are relatively easy to implement so get on the phone, organise a meeting, have a chat and see what they can do for you."
Paul Barry, Director & Business Manager
