CHD Living

With over 40 years of experience, CHD Living is an award-winning, family-owned care provider offering high-quality residential, nursing, respite, and specialist care services across Surrey and South London. Committed to enhancing the well-being of every individual, CHD Living provides a person-centred approach that prioritises dignity, independence, and community engagement. Their homes and services reflect a deep-rooted ethos of compassionate care, ensuring residents and their families feel supported every step of the way.

CHD Living operates multiple care homes and required a more strategic marketing approach to increase both occupancy and revenue across the group. In 2024, they set ambitious growth targets, focusing on filling homes undergoing expansion, achieving target occupancy across the wider group, and increasing both self-funding enquiries and weekly fees. With an evolving market and rising competition, they needed a data-driven strategy that would generate high-quality leads while ensuring their teams could effectively convert enquiries into move-ins. Prosperwell was brought on board to support them in achieving these goals.