Connaught Care
Meet the client
Blending luxury with exceptional care, Connaught Care is one of the UK’s fastest-growing care providers, dedicated to delivering high-quality residential, nursing, respite, and dementia care. With a strong focus on comfort, well-being, and personalised support, their homes provide a warm, community-driven environment where residents can truly feel at home. Combining elegant surroundings with expert care, Connaught Care is redefining later-life living, ensuring every individual receives the support they need to live life to the fullest.
The Challenge
When we met the team at Connaught Care, they had ambitious growth plans but needed a more strategic approach to digital marketing. They were investing in PPC but found it increasingly difficult to track performance and ensure their budget was delivering real results. With multiple new luxury care homes opening, they needed a specialist team that not only understood the care sector but could provide clear, data-driven insights and a proactive approach to improving enquiry conversion. That’s where Prosperwell came in.
Prosperwell's
Approach
- Setting up a consultation to understand their business specifically and what their USPs are compared to the competitors in the area.
- Suggesting improvements on websites to ensure they’re set up with all necessary calls to action, lead triggers and easy navigation.
- Targeted customer acquisition campaigns using Google, and a tailored remarketing strategy on Facebook and Instagram.
- Implementing bid strategies to receive the maximum amount of leads for the minimum cost per acquisition.
- Using our Smooth Analytics platform to listen to calls, track stats and view live chat leads.
The results
Generated over 536 targeted private enquiries and over 80 move-ins over a 12 month period
"Prosperwell has been instrumental in the remarkable success of our new home, Henbrook House. Within just two months we gained 20 residents, something I've never seen in my 20 years of experience."
Andrew Winstanley, CEO
