Rosemary Lodge
Meet the client
Rosemary Lodge is a 29 bed Residential Home situated in the beautiful & historical cathedral City of Lichfield taking on its first residents in October of 1990. The residents have described the home as having the standard of a 5 star hotel.
All these years later and still in the family hands of Susan Williams, Rosemary Lodge is well reputed in the local community, where to date hundreds of elderly ladies and gents have been cared for during this time.
The Challenge
As care home owners know all too well, the cost of an empty bed can really impact on finances. On our first meeting with Rosemary Lodge, Sue informed us that at any one time 3 to 4 beds were left unoccupied because they would get admissions but experience turnover at the same time. Our job was to ensure that there was a steady flow of regular enquiries coming in to help keep occupancy levels up while creating online awareness of Rosemary Lodge as a brand and help compete with bigger companies spending on ads in the area and all in a cost effective way.
Prosperwell's
Approach
- Setting up a consultation to understand their business specifically and what their USPs are compared to competitors in the area.
- Running and showing ads using those USPs and A/B testing different ad copy.
- Suggesting improvements and testing the landing page after changes were implemented.
- Using our Smooth Analytics suite to listen to calls, track stats and view live chat leads.
- Giving suggestions on how to improve call to visit rates.
- Holding regular campaign management meetings to discuss data analysis, ROI and improvement suggestions.
The results
"Achieved full capacity in just 2 months. Now have a healthy waiting list."
"We had initially been uncertain as to whether Prosperwell could make a difference to our business, despite our care manager loving the live demonstration at a recent Care Show. Fast forward two months after saying yes… it’s the best thing we’ve done! The increase of our online presence has been excellent and proven to contribute to an increase in enquiries, thereby achieving our aim to turn around bed vacancies more quickly. Our site looks professional with the online chat certainly contributing to the overall professional presentation of our company. Dealing with the team at Prosperwell has been a pleasure. Ultra professional, committed, and extremely patient! We feel much more confident and able to compete and present our lovely home to the digital marketplace."
Susan, Director
